A. F. Herndon Profiled in the Atlanta Constitution (1912)
The business leader Alonzo Franklin Herndon (1858–1927) was the son of a white farmer and a slave mother. Following his emancipation, he spent several years as a laborer before settling in Atlanta and finding work as a barber. Over time, he built his clientele to include some of the city’s most prominent citizens, from politicians to businessmen. He eventually expanded his activities, starting an insurance firm in 1905 that allowed him to become a part of the African American elite, a growing force in the city. Several major publications, including Fortune Magazine, recognized Herndon’s business success and philanthropy. The profile excerpted below included photos of his family and his estate as Herndon prepared a trip to Europe for his second marriage.