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Charles Rosenberg

psychologist and expert in consumer behavior and marketing, was born in White Stone, Virginia. It is very likely, but not completely documented, that he was the son of James A. Bayton, a steamboat fireman, and his wife, Clara Bayton. Before 1920 he was sent to live in Philadelphia with his uncles George Bayton, a physician, and Wentworth Bayton, a hotel waiter, while his widowed mother worked as a live-in cook for a family in the District of Columbia (1910, 1920, 1930 censuses). There is no further record of his older sisters, Lucile and Rita. Many sources have assumed that the physician George Bayton, certainly the most important adult male in his childhood years, was James Bayton's father.

Graduating in 1931 from Temple University High School in Philadelphia Bayton enrolled at Howard University in Washington DC where he initially majored in chemistry with an eye ...