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Noliwe Rooks

entrepreneur and philanthropist, was born Annie Minerva Turnbo on a farm in Metropolis, Illinois, the tenth of eleven children of Robert Turnbo and Isabella Cook, both farmers. Robert and Isabella owned the land they farmed and were able to provide comfortably for themselves and their children. After her parents died of yellow fever in 1877, Turnbo went to live with an older sister in Peoria, Illinois.

As a young woman Turnbo grew dissatisfied with the hair grooming methods then in use by African American women which often involved the use of goose fat soap and harsh chemicals for straightening purposes Stronger products to straighten naturally curly hair generally damaged the hair follicles or scalp One of the methods recommended by such products advised users to wash their hair and lay it out flat while using a hot flatiron to apply the solutions Even washed and laid out ...