Born in Sanford, Florida, Claude Barnett was sent at a very young age to live with his grandparents and other relatives in suburban Chicago, Illinois. He returned to the South to study engineering at Alabama's Tuskegee Institute (now Tuskegee University), from which he graduated in 1906. Back in Chicago, he worked as a postal clerk and, exposed to a wide range of advertising journals, decided to make a career in advertising. In 1913 he produced a series of photographs of famous blacks, which he sold through the mail, furthering his interest in business.
Five years later Barnett and several other entrepreneurs formed the Kashmir Chemical Company which sold cosmetics Barnett left the post office took the job of advertising manager at Kashmir and toured the country selling cosmetics as well as his photographs In each town he visited the local black newspaper hoping to bargain for ...